Beyond the Download: Factors That Determine the Success of a Health App

The digital health market is expanding rapidly, with thousands of new applications launching every year. From simple step trackers to complex chronic disease management platforms, the potential to improve patient outcomes is huge, but despite this crowded marketplace, only a fraction of these platforms ever achieve widespread adoption. What separates a popular application from one […]

The Calendar Invite That Keeps Getting Declined

"Who's running point on AI visibility for 2026?" Ask that in a planning room and watch it empty out. The meeting gets scheduled. The invite goes out. Three people decline, two accept and show up without an opinion, and the quarter closes with the line item still sitting in a parking lot. Being named and […]