Mobile-first Marketing: Advertising to Gen Z

Gen Z is named the most disruptive generation.  By 2031, Gen Z’s income will increase 5 times as they become the next generation of consumers.  They are projected to surpass Millennials’ income, reach over one-quarter of global income, and grow to over $2 trillion in global earnings.  Gen Z is also the most diverse generation: 48% of Gen Z is non-white, more than any other generation, and 20% identify as LGBTQ+.  This diversity informs the purchasing decisions of their generation. 

Unlike other generations, Gen Z buys based on values.  Amid the pandemic and civil unrest in 2020, Gen Z’s trust in major institutions dropped 10 percentage points from 56% to 46%.  Gen Z wants to buy from brands they can trust; 65% of Gen Zers research product origins before purchasing and 63% trust recommendations from friends more than any other source to learn about products and brands.  Gen Z prefers business practices that are sustainable, inclusive, ethical, and affordable. 

In the United States, nearly half of teens are online constantly, spending over 10 hours a day on their mobile devices.  Like the generations before them, Gen Z has brands that speak to them, using social media apps like TikTok, Instagram, Youtube, and Snapchat to inform their decision-making.  Stay ahead of the game and make your brand relatable through mobile-first marketing.

How Gen Z Relates To Brands and How it Will Disrupt Global Markets


What is Geographical Data Enrichment?

Over the last two decades, the world of technology has changed in ways that are hard to comprehend. The rise in advancements across the board from personal cell phones to eCommerce and even home technologies is astounding. Where there was a time when people knew how to use physical maps to plan out their vacations […]