With over 2.93 billion monthly active users, Facebook boasts the title of the third most visited website in the world. With reach like that, you’d be crazy not to incorporate the platform into your social media marketing strategy.
A Facebook page isn’t something you can just ‘set and forget’. To get the most out of your profile, you need to be strategic about what you’re posting and when. Here are 5 ways to improve your Facebook page in 2023.
1) Fill Out Your Profile
A professional Facebook profile is the modern equivalent of the Yellow Pages. It should tell your prospective customers where you’re located, how you can be contacted and what your operating hours are. Check regularly to ensure your details are up to date as outdated information can damage your credibility.
A profile isn’t complete without a cover image and a profile picture. Choose dynamic images with clear typography for best results. Avoid garish colours. You want your brand name to stand out.
2) Post Consistently
To build brand loyalty and support customer engagement, you need to post consistently. Posting regularly helps you build rapport with your client base, while also improving your organic reach and overall brand visibility. If you always post at 2pm, for example, your followers will get used to heading to your page daily to check out your latest new content. Conversely, if you only post a few times a month, you’ll give the sense that your brand is inactive and disinterested in interacting with its followers.
3) Incorporate Visual Media
When you post on your Facebook page, use a combination of text and visuals. Research has shown that posts which include visual media receive 53% more likes, 104% more comments and generate approximately 84% more click throughs than text alone. By encouraging higher levels of engagement on your posts, you can increase your overall visibility and extend your reach. Imagery also has the added benefit of being more eye-catching, helping your posts stand out in users already crowded newsfeeds.
4) Share User-Generated Content
Sharing User-Generated Content (or UGC) on your Facebook business page is a powerful way to connect with your fans. When fans see you sharing their content, it not only highlights your commitment to engaging with your audience, but it also reminds them that you’re active in the community and appreciate their contributions. Additionally, when prospective buyers see real images of current customers enjoying your product or service, it leads to a heightened sense of brand credibility. UGC also makes financial sense, as relying solely on stock images to sell your product can be time consuming and costly.
5) Monitor Your Analytics
A key aspect of improving your performance on any social media platform is to monitor your performance. With tools like Google Analytics, you can pinpoint which posts get the highest engagement and which times of day your audience is most active. This data will help you formulate a stronger social media marketing strategy and allocate your time more effectively.
Using the above 5 tips, you can quickly and easily improve your business Facebook page today.