Did you know the average person receives up to 80 phone notifications every day? Between marketing messages, texts, and emails, it can be difficult to stay focused on our most important tasks. The amount of distractions the typical adult faces today can have serious consequences such as impaired focus, reduced executive functioning, and lower attention span. 

The Impact of Too Many Distractions 

In the professional world, 98% of the workforce is interrupted 3-4 times a day. Constant interruptions can make it difficult to regain focus and can lead to severe decreases in productivity during the work day. The digital distractions combined with added stress can interfere with the body’s circadian rhythms and disrupt a person’s natural sleep cycles. 3 out of 5 adults say they are more tired than ever currently, and this is also contributing to a lack of productivity during the day 

In an attempt to increase their energy and focus, many adults turn to certain foods and beverages. Due to the perceived beneficial effects, caffeinated beverages are one of the most popular choices, with 42% of millennials consuming them daily. 

Let’s Improve Focus Instead

One of the most common drinks in the United States used to improve focus is coffee. Coffee is many people’s drink of choice, but what many people don’t know is that while  the caffeine content of the drink may add a boost of energy, it does not actually improve focus. What’s more, caffeine can actually have negative effects on some consumers

10% of consumers develop a tolerance to caffeine and metabolize it too quickly to see any benefits. This can lead to overconsumption which can then negatively affect sleep schedules and productivity.  Long-term heavy intake can even lead to poor heart health and digestive issues. To increase both focus and energy, more consumers are turning to more natural avenues. 

Ingredients such as elderberry, green tea, and guarana work with the body’s biological clock to support alertness and concentration without the negative effects of caffeine based drinks. These ingredients work directly with the brain to improve focus while also providing additional health benefits. Some other natural ways to increase focus include reducing exposure to blue light, managing noise and clutter in your work space, and adding more movement to your daily routine. 

In Conclusion

Using plant-based natural ingredients is a safe and healthy alternative to help increase focus throughout your day without risking your health. Learn more about the benefits of natural ingredients in the infographic below:

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