In modern dentistry, it has become more important than ever to be familiar and in-tune with patients. Especially in an industry centered around personal care and comfort, knowing audiences how to communicate with them effectively is imperative in attracting and retaining customers.

Many dentists today are struggling to attract new patients to their business, largely due to an increase in financial hardship for people in the United States. As people begin to rethink discretionary spending, dentistry is not a top priority. In addition, many people are losing insurance, causing them to have to hop from one practice to another or stop seeing a practitioner altogether.

These struggles that dentists everywhere are facing are the driving force behind implementing smart dental SEO and marketing strategies. Studies have shown that practices that plan marketing proactively are 331% more likely to report success. These practices are also more likely to improve competitive advantage, better understand patients, and build stronger relationships and a stronger reputation.

Strategically using SEO can help to break through the noise, rising to the top of AI generated search results and remaining top of mind for new and existing patients. Using these methods will help practices to remain relevant in the new age of technology, marketing and the dental industry at large.