Discovering Your Perfect Audience

To say that social media has drastically transformed the world is no overstatement. Humans from every corner of the world can access endless amounts of information and discover it in real-time. Connections between people and companies have crossed country and continent boundaries.  Therefore, it comes as no surprise that tapping into social media channels holds […]

How to Prevent Workplace Accidents

By definition, an accident is something that happens by mistake. They can’t be avoided all the time because some things can’t be seen ahead of time. That doesn’t mean they can’t be made much less likely. In fact, not following safety rules is often the direct cause of many workplace injuries.  Most people automatically think […]

Probiotics: Here’s to Your Health

The gut, or gastrointestinal system, is responsible for many of the body’s vital functions. Of course, it digests food and breaks it down into nutrients, but the gut also contains most of the body’s immune function and many hormones and neurotransmitters. The presence of bacteria called gut flora enables these operations. The health of the […]

Junk Silver vs. Pure Silver

The informal phrase “junk silver” refers to silver coinage that has no value other than the worth of the precious metal it contains. Collectors and investors often apply this designation to a variety of coins made before 1965 because of the high amount of silver contained inside them. But remember, the precious metals market is […]

Mobile-first Marketing: Advertising to Gen Z

Gen Z is named the most disruptive generation.  By 2031, Gen Z’s income will increase 5 times as they become the next generation of consumers.  They are projected to surpass Millennials’ income, reach over one-quarter of global income, and grow to over $2 trillion in global earnings.  Gen Z is also the most diverse generation: […]

How to Manage a Child with Cerebral Palsy

Children with cerebral palsy have unique requirements. Although your child’s physicians and therapists manage much of their therapy, there are significant ways you can help make their life simpler. Cerebral palsy affects everyone differently, thus no two families have the same experience when it comes to their child’s care and treatment of cerebral palsy. Whether […]

COVID-19 and the Uptick of Abuse: How You Can Help

In a typical year, 243 million women and girls worldwide experience intimate partner violence.  The pandemic has had a great impact on intimate partner violence. Since 2020, domestic violence has spiked.  Amid the pandemic, calls to helplines increased as much as 5x.  Members of marginalized groups are hit the hardest.  Rates of abuse increased by […]